Cyber Risks · Krebs on Security

A Sobering Look at Fake Online Reviews

Summary: KrebsOnSecurity reports that the network of fake rehab listings and reviews it exposed in 2016 has resurfaced, with Craigslist ads posted from March 2018 recruiting 'social media assistant' applicants to create Google for Business listings for generic-sounding addiction centers at $25-$35 each. Historic WHOIS records link seorehabs[dot]com to John Harvey and TopSeek Inc., the same operation behind the earlier scheme, which security expert Bryan Seely says funnels calls to a few switchboards that sell leads to treatment facilities for $50-$100 per call.

Bottom line: Seely estimates a single lead can be worth $5,000 to $10,000 to a facility that bills a well-insured patient, which is the margin that keeps a crowdsourced network of phantom listings and five-star reviews in business.

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Topics
Data Breaches
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