Cyber Risks · Unit 42 Palo Alto Networks

Fashionable Phishing Bait: Gen AI on the Hook

Summary: Unit 42 telemetry shows AI use more than doubled within six months, with new AI-hosting websites rising alongside visits from April 2024 to April 2025. Researchers documented two real-world AI-generated phishing landing pages in May 2025 built with a popular AI website builder that publishes sites in seconds without email or phone verification, and also found phishing URLs hosted on third-party AI writing assistant platforms.

Key Takeaway: Unit 42 built a plausible fake Palo Alto Networks site from a single typed sentence in roughly 5-10 seconds, using only a valid email address that did not have to belong to the impersonated company - and attackers have already published phishing pages mimicking other brands on the same builder.

Read the original at Unit 42 Palo Alto Networks ↗

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