Cyber Risks · GreyNoise Blog

King & Union Introduces Fractional Ownership of Premium Threat Intelligence

Summary: King & Union launched Avalon Marketplace, which it describes as the industry's first marketplace to tokenize fractional threat intelligence datasets through partner feeds, integrations, and enrichment sources. Partners named at launch include Blueliv, Cyborg, Cyware, DarkOwl, GreyNoise, Recorded Future, and Cybersixgill, with more planned throughout Q4 2020.

What's compelling: The pitch is that analysts can buy feeds just-in-time instead of through annual purchases and standard procurement, which the company says lets smaller-budget organizations reach multiple data sources for the first time. The stake for a security leader is whether on-demand, fractional access to named premium feeds changes what your threat intelligence budget actually buys.

Read the original at GreyNoise Blog ↗

Topics
Detection & Response
Related
YARA-X 1.23.0 Release, (Sun, Nov 15th) Cyber Risks · Nov 15, 2026